By Mario Perez
Manchester United fans have highly celebrated the arrival of ex chief of football operations at Manchester City Omar Berrada as the new CEO of the Red Devils as a part of the huge plans that the British billionaire Sir Jim Ratclife has for the club in the next few years with the ambition of turning it into a modern global and competitive brand on and off the pitch.
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In this sense, the Manchester United fans started to congratulate Ratcliffe due to his decision, revealing some of the key improvements he could bring to the Red Devils in the next few years, regarding the great job he developed at Manchester City, a team which led to success in a sensational global way.
The first aspect mentioned was Berrada’s capacity to create global successful brands, which could be profited by Manchester United to remain as one of the top global brands in the world and make the institution a bigger global powerhouse as he already did with Manchester City.
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In addition, Berrada is regarded as the man who can be able to reduce the current gap of level existing between Manchester City and Manchester United, as he is considered one of the main actors in the project of the Citizen, whose success could be soon repeated at the Red Devils.
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